Design
Rural Grocery Initiative - Hometown Heroes
Rural Grocery Initiative - Hometown Heroes
RGI LogoI created a series of four landscape postcards and a promotional campaign for Kansas State University’s Rural Grocery Initiative project. They went with the campaign of “The hometown Hero: Your Local Grocer”, as a way to honor and praise the local folks that make one’s community home. The small details in the representative potraits are windows into the grocers’ inner lives; a store phone tucked in a pocket, a pencil stowed behind the ear, lists at the ready, clipboard under the arm. We’ve all seen the simple gestures our local grocers make that can make our day. We’ve all been kids eyeing the piece of candy on the counter near the checkout register, and, if we’re lucky, we’ve even gotten that candy! These were the sentiments behind this emotive and impactful campaign. Bright colors, determined smiles, and exuberant groceries add to the feeling of celebration.
Rural Grocery Initiative - Postcard Series
Rural Grocery Initiative - Postcard Series
RGI also commissioned me to create four paintings of locally inspired grocery stores, to recreated as commemorative postcards. The sacchirine sunsets and sketchy pencil adds to the feeling of nostalgia many of us associate with small town America.
USDA NIFA - Community Food Projects
Impact report
I designed and formatted the Impact report for a grant that the United States Department of Agriculture - National Institute of Food and Agriculture releases every few years or so. This impact report highlights both grantee successes and challenges, as well as suggestions for the review panel to consider moving forward. The client wanted a clean motif, with a color scheme that read “food”. I enjoyed using photos sourced from grantees as well as gleaning data and transforming it into visuals.
Kansas Local Food Summit
I designed Kansas State University’s logo and brand for their annual local food systems gathering. The client, naturally, wanted to represent the best of Kansas agriculture in the logo, and saught a fun theme to match the subheading “Painting A Vibrant Future”. I made a number of illustrations based on actual crops produced Kansas, most of which ended up in the final logo-- whose shape is a subtle outline of the state, as well as a blue background to represent one of Kansas’s best natural features, its big beautiful views of the sky.
logo assets
The client also commissioned me to create a Seasonality Calendar to represent various foods grown in Kansas that can be bought througout the year. This was developed into an interactive seasonal food wheel, as well as a poster in both English and Spanish.
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Kansas City Growing Growers logo
Growing Growers, KC is an apprenticeship program which provides hands-on experience combined with reading, classes, and training that will give you the basics you need to get started farming. Many farms in KC started with this impactful program, and I’m honored to have designed their first real logo.
Client wanted a simple representation of what an apprenticeship does: grow! Since so many growers in kansas city specialize in vegetables, I gave them choices between three crops with very identifyable silhouettes-- squash, peppers, and tomatoes. The client chose tomatoes because of their popularity in farmers markets.
Client wanted a simple representation of what an apprenticeship does: grow! Since so many growers in kansas city specialize in vegetables, I gave them choices between three crops with very identifyable silhouettes-- squash, peppers, and tomatoes. The client chose tomatoes because of their popularity in farmers markets.
New Roots’ 15 year anniversary booklet
cover image
New Roots Kansas City wanted to commemorate fifteen years of successful operations with a 24 page, full color book, packed with testimonials, history and delicious recipes. Using staff photography, custom made illustrations, and with some team effort by way of Studio Cheeks, I was able to direct this project to finish.
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Kansas Foodwork
This client specifically sought me out for my watercolor illustrations of vegetables, and wanted me to create her new non-profit’s logo. She specifically had the image of the intertwining carrots in mind for the K, and selected the beety C from various other options. This was a simple, easy, and fun logo project.